Jun 14, 2007

EVEN ROUNDY'S IS MOBILIZING

Today In Praise of the Planet salutes Roundy's Supermarkets Inc. for implementing a new customer service petroleum savings programme called Money Per Gallon.

Simply put, if you shop at participating Pick n' Save or Copps locations in the Central Midwest United States you are eligible, to receive coupons which you may redeem at any participating Mobil Station for gasoline.

All that is required to take part in the programme is an electronic coupon card from either store and patrons can participate. People eligible can receive a coupon for $.10 off per gallon of gas for store purchases totaling between $50.00 - $99.99 at the register. Likewise, participants can earn $.20 off per gallon for purchases totaling between $100.00 - $149.00 at the register.

Additionally, participants can earn $ .30 off per gallon for purchases totaling between $150.00 - $199.00 at the register. And as if that wasn't enough, participants can earn $ .40 off per gallon of gas for purchases totaling $200.00 or larger at the register.

Discounts redeemable are valid for up to twelve (12) gallons of gasoline at any participating Mobil location.

According to Milwaukee's TMJ Channel 4 Mr. Robert Mariano, the Chairperson and C.E.O. for Roundy's Supermarkets is quoted as saying, " All of us are spending more at the gas pump these days and many families are struggling because of it M.P.G. Is our way at Pick n' Save and Copps of helping out our consumers stretch their dollars when it comes to buying groceries and gas this summer."

TMJ Channel 4: http://www.todaystmj4.com/news/local/7980742.html
Roundy's Supermarkets Inc. http://www.roundys.com/modules/AMS/article.php?storyid=127

In Praise of the Planet could not agree more with the concept of the idea behind this programme! We hope that it will bring attention to the consumption crisis that is so devastating to the household economics of our Nation's families.

In my opinion not only are we are essentially robbing food out of the mouths of some of our poorest children to put fuel in our vehicles but we are also forcing our pensioners to choose to either fill their prescriptions or fill up at the pump!

In my view, this is a terrible injustice and I want to emphasise that I whole heartedly applaud the efforts of Roundy's who are attempting to cease the silence which appears to stand out, as evidenced, through the choices made by our elected officials on this issue.

Hopefully actions, through programmes like this will ease the burden on those who suffer most from the current petroleum price practices that continue to force every citizen continue to sacrifice everything but their sanity!

After all wasn't it Winthrop Aldrich who said, "The price of power is responsibility for the public good."

The question is, Are we paying too much? only we can decide.




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